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You can walk through your stories for anyone who'll listen, explaining how big they could be; that
won't put them in front of strangers
and won't pay your bills.
develop an outline
revealing your fans
their place in culture
demonstrates its market
how to sell it
Layout

Outline your idea.

Picture who'll want it most.

Audience

Consider its message to culture.

Zeitgeist
Market

Find your idea's home.

Pitch

Share it and sell it.

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